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Bio

Amy colorwheel 75About Amy Anderson, Founder and Principal

Fleurish Partners’ founder Amy Anderson loves building relationships and helping her clients thrive. She is a committed partner who is always striving to improve herself, her community and the world. Her 20-year career encompasses non-profit, high-tech and consumer brand marketing and public relations including eight years at Starbucks Coffee Company. Amy brings positive energy, passion and great ideas to all of her clients’ projects. And she gets things done efficiently and on budget.

Amy’s unique combination of experience, skills and interests includes:

Seasoned Marketing Communications Professional

Amy has created and executed award-winning traditional and digital marketing communications programs for leading brands including Starbucks, Seattle Children’s Hospital and The Cobalt Group. Amy’s approach is creative and always focused on her clients’ business objectives and producing tangible results. Amy has a B.A. in Communications/Public Relations from the University of Washington.

Deep Retail and Brand Experience

At Starbucks Amy learned first-hand that a successful global brand is built on having a strong values-based culture and by creating a unique and emotional customer experience. Her retail roots date back to her first job in high school at Drees, a specialty home furnishings and gift retailer, which is now a client of Fleurish Partners.

An Eye for Color and Style

Like music, color elicits emotion. The way color is used can enhance a brand and drive purchasing decisions. Amy’s innate sense and appreciation of color inspired her to study the psychology of color and color trends under Leatrice Eiseman, executive director of the Pantone Color Institute, and director of Eiseman Center for Color Information and Training. Now Amy is using her expertise to help clients convey their brand stories through color and style.

Connected Connector

Whether through handwritten cards, her blog, social media or in-person, Amy has a keen ability to forge relationships and make connections.

Commitment to Community

Amy has a long-standing commitment to the health and well-being of the community, both professionally and as a volunteer, including:

  • Pioneering Starbucks Corporate Social Responsibility communications and reporting programs.
  • Founding member, past co-president and active member of the Phil Smart Sr. Guild of Seattle Children’s Hospital since 1995.
  • Board member and marketing committee chair at Lifelong AIDS Alliance, 2003-2005.
  • Graduate of Leadership Tomorrow, 2003.
  • Member of Women’s Business Exchange since 2011.
  • Obliteride, Team Captain, 2014.

To learn more about Amy, please visit her blog: What Feeds My Soul.